Apple May Increase The Price of the iPhone 15 Series Starting Price or Raise 100 Dollars

Hispider According to an analysis by Wedbush analyst Dan Ives, Apple plans to release the iPhone 15 series in September 2023, which will be the most expensive phone series Apple has ever made.

iPhone 14 Series, Apple, Smartphone

Apple revealed in its earnings report in May this year that iPhone sales had fallen by 4% year-on-year in the past six months. However, Dan Ives pointed out in a research report that there are still about 250 million obsolete iPhones on the market, and these users have not replaced their phones with new ones for more than 4 years.

Ives believes that the iPhone15 will attract these users as well as those consumers who are loyal to the iPhone to upgrade and are willing to spend more money to do so. He expects Apple to boost the phone's pricing, with the average price of the new phone coming in at about $925, which is $100 higher than Apple's average price for a new iPhone over the past 18 months.

Many in the industry are also predicting that Apple will raise the price of the latest iPhone when it launches this fall. And Ives has been very accurate in the past when making predictions about iPhone prices.

Currently, Apple's most expensive iPhone 14 Pro Max starts at $1,099 and the smaller sized Pro starts at $999. However, if you think 128G of storage is enough, you can get the smallest size 14-inch phone for $799 (or $100 more if you want to double the storage). So it's not clear whether Apple will raise the price for all models, or just for its important $799 model, or just not at all, and we'll have to wait until Apple officially unveils the new iPhones, which it usually does at its annual fall launch.