Apple may brew iPhone 15 Pro series price increase, will raise the price of $100

Apple will bring a new generation of iPhone 15 series phones this fall. In addition to offering new features and some forward-looking changes, the biggest difference may be the introduction of the USB-C port and abandoning the Lightning port that has been in use for a decade, which has filled many users with anticipation. With a flagship model like the iPhone 15 Pro Max, Apple will also add more differentiated designs in order to pull away from other models and improve pricing.

According to LeaksApplePro, both the iPhone 15 Pro Max and iPhone 15 Pro models will increase in price by $100, with the former starting at $1,199 and the latter starting at $1,099. Users who want to upgrade their high-end models this year will probably have to shell out more money.

Recent news that Apple intends to phase out 128GB storage and that both the iPhone 15 Pro Max and iPhone 15 Pro will have 256GB as the minimum storage capacity option could be one of the reasons for the price increase. Considering the global inflation problem in this past period, Apple's price hike seems to become more justified.

In fact, it has been reported before that Apple has chosen to equip the iPhone 15 Pro Max and iPhone 15 Pro models with a new generation of A17 Bionic, manufactured using TSMC's 3nm process, which is expected to increase production costs by 20%, although the iPhone 15 Plus and iPhone 15 models are equipped with the existing A16 Bionic, but the production cost still increased by 12%. If there is really no way to suppress the production cost of mass production, Apple in order to ensure profitability, the iPhone 15 series this year may be the whole line of price increases.

At present, it seems that Apple does not seem to correspond to the measures to control costs, the greater the chance of the final transfer to the head of consumers